The advertisements and promotions these days are consistently meant for one and only thing “NEVER ALLOW A CONSUMER TO THINK”. But as we all aware of, this is an unfair practice. Moreover all the product and services for which they produce these kinds of ads are from hands of big MNC’s and corporate companies or their subsidies in some other names. So the target is mass number of middle class peoples and well-known richer class. The only aim is to fill in their cash-box at any cost weather ethical or not / human or inhuman. Their ultimate aim is make you believe that particular product is of good quality, which actually is NOT. This will not only mislead you to buy that but also lead to the crash of local producers of same product/services and latter on Monopoly of MNC, because of the fact, that helpless local producers can’t afford to promote their production with SRK or Amithabh/Aishwaria or MS Dhoni. Moreover the government will always back the MNC’s and their rich owners not the people below poverty line. Please keep in mind that the government act as if they are and will protect the interests of working class and poor people, foe which actually it is meant for. In the back they work for the owners to fill in their pockets and in many ways, like our water purifier (see My previous post) case. Here the Ads play a vital role in keeping people in anesthesian condition, so that they will not think and as a result agitate against them. In that way, they use the Ads as a powerful weapon against the mass. Also the way, the WOMEN used in ads are a condemnable one. Many women, who call them self as feminist doesn’t care about these, because they are also in side this pool.
Most of us don’t know that there is a regulatory system to monitor and control this kind of New-Consumer-Culture; in this culture the quality of product doesn’t play any role but their Promotion & Ads instead.
Advertising Standards Council of India is an org to do the above mentioned job, here you can complain about any ads providing a valid reason, and nature in affects your concerned. You can do it through the mail also.
Visit the following link and visit the HOW TO COMPLAIN section.
http://www.ascionline.org
Let us take a hard step against this New-Consumer-Culture
For the past few days many COUNTRY LOVERS were keep on telling me that, my chairman (Ratan Tata) is doing many good to our country and even in my office also, I received many forwarded mails about this water purifier about its very low cost and his very kind heart. Am unable to resist it and these so called elite people do still not understand the real & basic funda, that TATA is doing Business and not a charity. So the real perspective is not shown to them or else I can say they are trained to speak or act like this. I being an employee of a TATA company am able to hear this more often then any others. So this Blog...
For media news:
http://www.livemint.com/Articles/2009/12/07233634/Tata-launches-water-purifier-f.html
The Natural resources like Water are common to all and all the living thing in the earth has equaled rights it to use if for its existence and being fair to nature in consumption. But our corporate companies are trying all the ways to make money and they not even leave the water, that too this time they are targeted the poor class people, they are not happy with the blood suckled from the middle class people, so now here the poor class came in to picture. Really the poor class people are the mass number in our country, so naturally they targeted the large group. For this they say a new story like that our economically poor class people doesn't have access to the CLEAN WATER, so they came up this product. So the upper people and the so called educated city modern class say WOW... but they always forget to think in this way that non-availability of clean water to poor class is a mistake of Government. Nobody is ready to blame and struggle for our right.
why should we all pay water tax?
So can we all the government to sit idle the corporate to sell these natural resources as if it is their own?
We have been trained to compromise for all? Water is not clean, so what? Buy your own water purifier and use it, in your own money. But at the same time you have to pay the water tax, for no water has been provided to you, if you’re are not paying your water tax then law may catch you but without service you are paying the tax but nobody is ready to ask this. As we are very busy in buying either water purifier or packed drinking water costing you 25 or Rs.12.we have been made into a brand slaves, to run behind them and to fill their pockets. I read about this product in above given link, i posted a comment similar to this blog, the site didn't published it, still it is showing the NO COMMENTS.
Soon some corporate company is going to sell the packed AIR saying that it is CLEANED, Fresh, Directly from America…. so you better, be prepared for buying & for breathing imported air...
